how exactly do you raise awareness on something everybody already knew?

http://www.scrappleface.com/?p=2793

More kudos to Al Gore for raising awareness on the delicate nature of the environment, his revelation from the last year that got him a Nobel Peace (PEACE?) Prize and an Oscar and an island in the South Pacific and a free date with Carrie Underwood...

So nice of him to draw attention to this issue that has never been raised before.

Except, ya know, his own book Earth in the Balance 15 years ago before his two terms as Vice President of the United States, Time Magazine naming Earth as the endangered planet man of the year 20 years ago, 35+ years of Boo Production Yay Earth Day hippie festivals...