My impression of...
the average media member. Picture a late 30s newspaper editor in his pjs and socks on a bed with Hannah Montana posters on the wall.
"Did you see Obama on the cover of this month's Esquire OH MY GOD he is so dreamy. His eyes look really, like, thoughtful, ya know? I'm serious! I bet he likes ponies. I like ponies.
We should TOTALLY do a story on him. No, like, another one. So people can see how awesome he is."
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