Saturday, July 31, 2010

Gobbledyfoobidies revisited

Re-visiting my previous post, "McDonald's is now Gobbledyfoobidies", which looked at why the blue hell a company with a century of name recognition like Brink's security would choose to forgo all that and call themselves Broadview instead.

You probably remember seeing a lot of their millions and millions of dollars in TV advertising that had variations of pretty white women having a party and then getting assaulted by house guests who, umm, left and came back and then the alarm went off and they talked to someone on the phone, that made it all go away somehow.

At the time, I wondered if anything was sillier than giving up Brink's for "Broadview". As is often the case, it seems the answer to that question is YES... basically having wasted the last 6 months or so (and the aforementioned millions), because the company is merging with ADT to be known as.... ADT.

Seems someone at ADT has this wacky idea that if you have a brand name people know and readily associate with your product, you may want to consider using that name.

Maybe in 6 months they'll change again to Gobbledyfoobidies.

No comments: